Beacon & Armour

7 reasons why you should choose wool.

We live in a very fortunate time where everything is readily available to us. From next day deliveries over the Christmas period to food being delivered to our doorsteps within the hour, it is of paramount importance that we consciously and intentionally care for the planet. We are all no strangers to the fact that planet Earth is the only home we have and we need to be good stewards, ensuring that we leave it in a better state then we found it. This extends to the fashion industry. In the year 2017, 235 million items of clothing were sent to landfills in the UK alone. That is an average of 4 pieces of clothing per person. The fact is that synthetic fibres are the main material used in most items of clothing, if not in traces; and these take a very long time to breakdown. Therefore we highly recommend selecting clothing that is well made and will be a part of your wardrobe for many more years compared to fast, seasonal based fashion pieces. This is why we have selected wool as the material for our first collection. Not only is it naturally occurring, but also biodegradable and does a splendid job in keeping you warm. Here are 7 reasons we hope would persuade you to choose wool during your next wardrobe shop.


Reason #1: Wool is Natural

Since the Stone Age, wool has been appreciated as one of the most effective weather protection material known to man, and science has yet to reproduce an exact fibre that matches its properties. That being said, It's All Natural! Wool is a protein fibre formed on the sheep's skin, it's not man-made!⠀

Reason #2: Wool is Renewable

For the comfort and health of the sheep, they are sheared once every 9-12 months, hence wool is a naturally occurring by-product! Each sheep can produce an average of about 2kg of wool during a shear. As long as there are grass to graze on, wool will be produced. That being said, the sheep are raised naturally in outdoor pastures and only certified specialists are allowed to shear the sheep. Just imagine a sheep going to the barber every 12 months.

Reason #3: Wool is Biodegradable

At the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the ground. When a natural wool fibre is disposed of in soil, it takes a very short time to break down, whereas most synthetics are extremely slow to degrade.

Reason #4: Wool is a Natural Insulator

Wool is a hygroscopic fibre. This means that as the humidity of the surrounding air rises and falls, the fibre absorbs and releases water vapour accordingly. Wool also constantly reacts to changes in body temperature, maintaining its wearer’s thermophysical comfort in both cold and warmer weather. When heat is generated by the wearer, it is retained while water vapour is released.⠀

Reason #5: Wool is Breathable

Wool fibres are naturally crimped, and when tightly knitted together, millions of tiny air pockets are formed. This unique arrangement allows wool to absorb and release moisture - either in the atmosphere or perspiration from the wearer - without compromising its thermal efficiency. Wool has a large capacity to absorb moisture vapour (up to 30 per cent of its own weight) next to the skin, making it extremely breathable.

Reason #6: Wool is Resilient and Elastic

Wool fibres are tear resistant and are able to be bent back on themselves over 20,000 times without breaking. Due to its crimped structure, wool is also naturally elastic and therefore have the ability to stretch comfortably with the wearer. That being said, wool will return to their original shape, making them resistant to wrinkling and sagging too. This property results in a longer retention of its appearance, value and lifespan compared to man-made fibres.

Reason #7: Wool is Odour, Fire and UV Resistant

Wool is far more efficient than other man-made fibres at absorbing and releasing sweat into the air. This means that bacteria has a low chance of developing and producing unpleasant body odour.

Wool is also fire resistant - because of its naturally high nitrogen and water content, it requires a higher level of oxygen to burn. This makes wool a natural flame retardant - though it may be ignited by a powerful heat source, it has a far higher ignition temperature than many other fibres.

Finally, wool provides a naturally high level of UV protection compared to most synthetics and cotton.



001 Collection

The Guernsey and The Submariner Jumpers

The Guernsey

The traditional unisex fisherman’s jumper
with a relaxed fit and iconic rolled funnel neck.

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The Submariner

The recognisable unisex polo neck jumper
with tight ribbing for optimal insulation.

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