A better way to make and shop.
A new standard for retail is here - a movement that we hope will become a catalyst for permanent change. Where consumers favour quality over quantity, life-long value over short-term trends; and brands proactively shift their 'business-as-usual' to meet them. These are our four specific areas of focus.
Pre-ordering over mass-production.
Economics 101 demonstrates that the benefit of mass-production is: lowest material and manufacturing costs for the highest profit. However, economics does not take the environment into consideration. By pre-ordering products, you are helping companies minimise material waste, excess storage, leftover disposal, and the huge up-front capital needed. Additionally, as production batches are smaller and more focused, you can expect unparalleled material quality and workmanship.
Transparent about process and price.
We are gradually becoming more aware about how products are made and what they are made of. When companies are honest and transparent about their supply chain and pricing - i.e. the quality of materials sourced, fair payments for supplies and labour, and their retail pricing structure - we are more inclined to stand behind them. We firmly believe that the future is in ethically traceable, fairly-priced and well-made products. This is not just aspirational, it is very much achievable.
Celebrate, honour and inspire people.
Stories, when told well, have tremendous potential to honour and inspire. It is an incredible privilege to be able to celebrate our makers as they share their experiences with us. We hope these stories offer even a glimpse of the original inspiration behind the products created. Perhaps one day, you will be sharing these stories with others too.
Nope.
Not a chance.
They don't make them like they used to" is a saying often heard about product quality, and it’s unfortunately true, with the global economy heavily relying on mass repeated revenue in the 21st century. Products are designed to fail, and we are consistently told what we bought a month ago is now out of trend. This behaviour breeds immense waste, piling landfills and reckless manufacturing. We refuse to live by these standards.
